Cookies Policy

1. What Are Cookies?

Cookies are small data files placed on your browser or device by websites you visit. They are widely used to make websites work efficiently and to provide analytical information to website owners. Cookies can be "persistent" (stored until they expire or are deleted) or "session-based" (deleted when you close your browser).

In addition to cookies, we may use similar technologies such as web beacons, pixel tags, local storage, and JavaScript trackers. This Policy covers all such technologies collectively.

2. Types of Cookies We Use

2.1 Strictly Necessary Cookies

These cookies are essential for the Website to function. They cannot be disabled without significantly impairing your experience. They include:

• Session management cookies (maintaining page state during your visit).
• Security cookies (CSRF protection, bot detection).
• Load-balancing cookies for server performance.

2.2 Performance & Analytics Cookies

These cookies help us understand how visitors interact with our Website, which pages are most popular, and where users drop off. Data is aggregated and anonymous. We may use:

• Google Analytics (GA4): Page views, session duration, referral sources, device types.
• Hotjar (if enabled): Heatmaps and click-path analysis.

2.3 Functional Cookies

These cookies enable enhanced functionality such as remembering your language preference, contact form data (autofill), and UI state preferences (e.g., dark/light mode toggle).

2.4 Marketing & Targeting Cookies

These cookies may be set by third-party advertising partners to build a profile of your interests and display relevant ads. They track your visits across multiple websites. These are only set with your explicit consent. We may use:

• Google Ads conversion tracking.
• Meta (Facebook) Pixel for campaign performance measurement.
• LinkedIn Insight Tag for B2B campaign attribution.

3. Cookie Duration

• Session cookies: Deleted when you close your browser.
• Persistent cookies: Remain for a defined period ranging from 30 days to 2 years depending on their purpose.
• Third-party cookies: Duration controlled by the respective third parties; typically 30–365 days.

4. Managing Your Cookie Preferences

You have several options to control cookies:

• Browser Settings: Most browsers allow you to block or delete cookies. Refer to your browser's Help section for instructions.
• Google Analytics Opt-Out: Install the Google Analytics Browser Add-on.
• Google Ad Settings: Manage ad preferences at adssettings.google.com.
• Meta / Facebook: Manage preferences via your Facebook Ad Preferences.

5. Third-Party Cookies

Some cookies on our Website are placed by third-party service providers. We do not have direct control over these cookies. Each third party has their own privacy and cookie policies, which we encourage you to review:

• Google Privacy Policy
• Meta (Facebook) Privacy Policy
• Hotjar Privacy Policy

6. Updates to This Policy

We may update this Cookies Policy as we add or change the technologies used on our Website. Material changes will be communicated via a prominent notice on the Website. We recommend reviewing this page periodically.